For more than 75 year, Jeep has been a brand defined by adventure, freedom and passion. This is best illustrated by real scenes, pictures and stories.
We were asked to take the Jeep Wrangler and the Jeep Renegade on the road to create authentic content material that could be used for future social media posting imagery as well as for newsletters, the press image pool or any other brand related communication.
In a small team of three creatives, we took both vehicles 650 km North to Rømø, Denmark – One of the only islands in Europe with motor vehicles are allowed on the coast. A beautiful place where the road ends and the ocean starts. Packed with minimal gear, we generated during a three day shoot, hundreds of images with the bonus of video content. Created together with Parasol Island.